Freda boasts a two-decade-long career spanning diverse industries, with notable contributions to renowned companies like City Developments Limited, IMG, and CITIC Group.

Her profound insights extend to business landscapes in Singapore, China, and Southeast Asia. Freda actively engages in various associations, holding the role of Executive Secretary in the SUSS DBA Community, and membership in the Asian Club Managers Association and China-Singapore Business Association.

Effectively bilingual, Freda teaches in both English and Mandarin.