If you’d like to know more about studying at MIS Business School, we’d love to hear from you.
The Certificate in Retailing programme aims to equip students with the basic knowledge and skills needed at the frontline work environment and provide an opportunity for career advancement in the Retail industry.
It is suitable for sales and marketing practitioners in all sectors who seek to upgrade their professional selling skills and marketing competencies for more effective marketing performance and career advancement.
It also aims to equip non-marketing students with the essential marketing capabilities to enhance their employment prospects in a sales or marketing career.
This is a 6-month part-time programme, covering 4 modules with a total of 120 contact hours.
The delivery of this programme involves lectures, group discussions, case studies and presentations by students. Classes are usually held two times a week. Weekend block classes may be available subject to adequate student enrolment. Weekly lectures are conducted by qualified and experienced local lecturers approved by the institute.
Students are required to pass the overall assessment in order to be granted a passing grade for each module. All students are required to fulfill the attendance requirement of at least 75% for each module before they are considered eligible to take the examinations / assessment of the module concerned.
This module draws attention to how demand is generated by consumers and how marketers use various marketing tools to understand consumer behaviour and to create consumer satisfaction. Students are expected to acquire a working knowledge of consumer behaviour and be able to integrate terminologies, concepts, and techniques into real world situations.
Some of the topics that will be covered:
• Consumers in the marketplace
• Personality and lifestyles
• Perception
This module introduces students to the principles of retailing and examines retailing techniques and the factors that influence modern retailing. Key concepts examined include retail customer buying behaviour, competition in retailing, store location, store layout, merchandising, pricing and promotional issues and problems.
Some of the topics that will be covered:
• Introduction to retailing
• Advertising and promotion
• Managing retail operations
This module focuses on developing skills in face-to-face customer interactions and building a professional image. While it is important for a business or marketing students to have wide and varied technical knowledge and skills, it is equally crucial to acquire the ability to communicate effectively, both verbally and nonverbally.
Some of the topics that will be covered:
• Effective oral and listening skills
• Fluency and self-expression
• Emotional intelligence
This module focuses on developing knowledge in managing the operations of a retail store and creating a positive shopping experience for customers. Topics on retail store functions and other day-to-day operations such as stock management, store security, recruitment, selection and motivation of store employees, customer service approaches and visual merchandising will be examined.
Some of the topics that will be covered:
• Overview of store operations
• Stock management
• Customer service approaches
Contact Us
+65 6327 7580
Email
education@mis.edu.sg
Operating Hour
Mon – Fri 9:00A.M. – 6:00P.M.
Entry Requirements
All applicants must possess any one of the following of the equivalent recognised qualification:
English Requirements
Fees
Application Fee | Course Fees | |
---|---|---|
Part-Time |
S$109.00 |
S$2,616.00 |
*The above fees are inclusive of GST (Goods and Services Tax) rate.
*The course fee covers lesson delivery, Fee Protection Scheme (FPS), and MIS Affiliate membership and DOES NOT include textbooks and other miscellaneous charges, if any. For a full list of the miscellaneous charges, please visit www.mis.edu.sg
*Payment of all fees may be made using cash, cheque, NETS, and all major credit cards.
If you’d like to know more about studying at MIS Business School, we’d love to hear from you.