Part-Time Course

Diploma in Sales and Marketing


The Diploma in Sales and Marketing is specially designed for individuals who wish to acquire marketing knowledge and skills to take on the challenges of the rapidly changing business world in the field of sales and marketing.

It is suitable for sales and marketing practitioners in all sectors who seek to upgrade their professional selling skills and marketing competencies for more effective marketing performance and career advancement.

It also aims to equip non-marketing students with the essential marketing capabilities to enhance their employment prospects in a sales or marketing career.

Programme Structure

This is a 6-month part-time programme, covering 4 modules with a total of 100 contact hours.

The delivery of this programme involves lectures, group discussions, case studies and presentations by students. Classes are usually held two times a week. Weekend block classes may be available subject to adequate student enrolment. Weekly lectures are conducted by qualified and experienced local lecturers approved by the institute.

Students are required to pass the overall assessment in order to be granted a passing grade for each module. All students are required to fulfill the attendance requirement of at least 75% for each module before they are considered eligible to take the examinations / assessment of the module concerned.

Module Synopsis

DSM401 Fundamentals of Marketing

The aim of this training course is to equip students with a good knowledge of the fundamental concepts of contemporary marketing and their practical applications. Students will learn that marketing practices are not merely confined to advertising, sales, and use of digital media. The module covers a wide range of modern marketing related topics including marketing orientation, marketing environment analysis, market segmentation, targeting and positioning, marketing research, the marketing mix, and ethical issues.

DSM402 Selling and Sales Management

This module focuses on activities involved in personal selling and managing a sales force. The topics covered will range from learning about personal selling skills to understanding the sales function, which is the primary source for generating revenue for most organisations and appreciating the various perspectives of contemporary sales management and its process. This module also provides opportunity for students to develop the necessary qualities and skills required to become a professional salesperson or an effective sales manager.

DSM403 Consumer Behaviour

Students will be introduced to the fundamental theories and concepts of consumer behaviour. Students will take the perspective of a marketer who needs to understand consumer behaviour to plan, implement and evaluate effective marketing strategies. The focus will be on understanding how consumers make decisions and the factors that influence their behaviour. The module examines the process of consumer decision making and includes topics such as motivation, personality, attitudes, lifestyles, culture, family, and group influences.

DSM404 Marketing Planning and Strategy

This module teaches students the process of devising marketing strategies to achieve organisational objectives based on a comprehensive analysis of internal and external factors and the use of appropriate strategic tools. It also builds the student’s skills in developing an integrated marketing plan for successful implementation.

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Application & Administration Details

Entry Requirements

All applicants must possess any one of the following of the equivalent recognised qualification:

  • 3 GCE ‘O’ Level credits, or
  • ITE Higher NITEC / ITE NITEC with GPA 3.0 , or
  • MIS Business School Certificates or other equivalent qualification from recognised PEI, or
  • Mature candidates of 30 years old with at least 8 years of work experience, or
  • Candidates with other qualifications can be considered on a case-by-case basis.

English Requirements

  • At least IELTS 5.5, or
  • A pass in GCE ‘O’ Level English, or
  • Its equivalent (Applicants may be subjected to a written and/or oral assessment of their language proficiency conducted by the PEI).
  • *Minimum age requirement: 16 years old


  Application Fee Course Fees
Part-Time S$109.00 S$4,197.00

*The above fees are inclusive of GST (Goods and Services Tax) rate.
*The course fee covers lesson delivery, Fee Protection Scheme (FPS), and MIS Affiliate membership and DOES NOT include textbooks and other miscellaneous charges, if any. For a full list of the miscellaneous charges, please visit
*Payment of all fees may be made using cash, cheque, NETS, and all major credit cards.

Why Study Here?


MIS Business School provides a conducive working, learning, and teaching environment with the highest quality services that:

  • Meet or exceed our customers’, staff and stakeholders expectations
  • Comply with all regulatory requirements
  • Continuous improvements
  • Result in an effective and quality managementsystem

Teacher-Student Ratio

  • Small teacher-student ratio of 1:25

Graduate Outcome 2022

  • 93% Graduation Rate
  • 100% Employment Rate

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