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The Diploma in Sales and Marketing is specially designed for individuals who wish to acquire marketing knowledge and skills to take on the challenges of the rapidly changing business world in the field of sales and marketing.
It is suitable for sales and marketing practitioners in all sectors who seek to upgrade their professional selling skills and marketing competencies for more effective marketing performance and career advancement.
It also aims to equip non-marketing students with the essential marketing capabilities to enhance their employment prospects in a sales or marketing career.
This is a 6-month part-time programme, covering 4 modules with a total of 100 contact hours.
The delivery of this programme involves lectures, group discussions, case studies and presentations by students. Classes are usually held two times a week. Weekend block classes may be available subject to adequate student enrolment. Weekly lectures are conducted by qualified and experienced local lecturers approved by the institute.
Students are required to pass the overall assessment in order to be granted a passing grade for each module. All students are required to fulfill the attendance requirement of at least 75% for each module before they are considered eligible to take the examinations / assessment of the module concerned.
The aim of this training course is to equip students with a good knowledge of the fundamental concepts of contemporary marketing and their practical applications. Students will learn that marketing practices are not merely confined to advertising, sales, and use of digital media. The module covers a wide range of modern marketing related topics including marketing orientation, marketing environment analysis, market segmentation, targeting and positioning, marketing research, the marketing mix, and ethical issues.
This module focuses on activities involved in personal selling and managing a sales force. The topics covered will range from learning about personal selling skills to understanding the sales function, which is the primary source for generating revenue for most organisations and appreciating the various perspectives of contemporary sales management and its process. This module also provides opportunity for students to develop the necessary qualities and skills required to become a professional salesperson or an effective sales manager.
Students will be introduced to the fundamental theories and concepts of consumer behaviour. Students will take the perspective of a marketer who needs to understand consumer behaviour to plan, implement and evaluate effective marketing strategies. The focus will be on understanding how consumers make decisions and the factors that influence their behaviour. The module examines the process of consumer decision making and includes topics such as motivation, personality, attitudes, lifestyles, culture, family, and group influences.
This module teaches students the process of devising marketing strategies to achieve organisational objectives based on a comprehensive analysis of internal and external factors and the use of appropriate strategic tools. It also builds the student’s skills in developing an integrated marketing plan for successful implementation.
All applicants must possess any one of the following of the equivalent recognised qualification:
*The above fees are inclusive of GST (Goods and Services Tax) rate.
*The course fee covers lesson delivery, Fee Protection Scheme (FPS), and MIS Affiliate membership and DOES NOT include textbooks and other miscellaneous charges, if any. For a full list of the miscellaneous charges, please visit www.mis.edu.sg
*Payment of all fees may be made using cash, cheque, NETS, and all major credit cards.