If you’d like to know more about studying at MIS Business School, we’d love to hear from you.
The Graduate Diploma in Global Marketing Management programme aims to equip students with a deep understanding of the Asian business landscape. Students will learn how to develop and implement effective global marketing strategies.
The course aims to prepare Asian managers to compete in both the Asian and global environment. It examines the opportunities and challenges associated with marketing across international borders. The impact on marketing brought about by differences in culture, social, economic, and political factors, both in the Asian and global markets will be examined. The main emphasis of the course is on key issues in Asian and global marketing and managerial decision making in the complex Asian and global market environment.
Upon successful completion of all modules, the successful candidate will be awarded the Graduate Diploma in Global Marketing Management.
This is an 6-month full-time programme, covering 4 modules with a total of 100 contact hours.
The delivery of this programme involves lectures, group discussions, case studies and presentations by students. Lectures are conducted by qualified and experienced local lecturers approved by the Institute. Students are required to pass the overall assessment in order to be granted a passing grade for each module.
All students are required to fulfil the attendance requirement of at least 75% for each module before they are considered eligible to take the examinations / assessments of the module concerned.
This module offers students a comprehensive grasp of the multifaceted factors influencing the Asian business landscape, encompassing politics, economics, society, technology, law, and the environment. It equips them with the crucial ability to comprehend and adapt to diverse cultural norms and values during interactions and negotiations with Asian counterparts, a pivotal competency for thriving in the Asian business milieu.
As the Asian workforce grows increasingly diverse, the module addresses the challenges of motivating and managing employees from various cultural backgrounds. It delves into contemporary Asian business trends such as the ascent of e-commerce and the burgeoning significance of social media, enabling students to remain ahead of industry shifts and make informed career decisions.
This module fosters a global perspective and underscores the significance of cross-cultural awareness. Ultimately, it serves as an invaluable asset for students keen on understanding and succeeding in the Asian business landscape, offering skills and knowledge indispensable for their careers, regardless of whether they choose to work in Asia or elsewhere.
Asia – a continent with a population of over 4.5 billion people. It is home to some of the world’s fastest growing economies, such as China, India, and Indonesia. As a result, Asia is becoming an increasingly important market for businesses of all sizes. This module will provide students with an understanding of the key aspects of business management in Asia, including the marketing environment, cultural factors, and strategic planning.
This module will introduce students to the world of digital marketing. It teaches students how to develop and implement effective digital marketing strategies. Students will learn about the different channels, technologies, and strategies used to reach and engage customers online. Student will be able to measure and evaluate campaign results and use data to drive decision-making.
This module will introduce students to the world of global marketing and teach students how to develop and implement effective global marketing strategies. Students will learn about the different factors that affect global marketing, such as the social and cultural environment, the legal and regulatory environment, and the economic environment. Students will also learn how to segment, target, and position products and services in global markets, and how to conduct global marketing research.
This module will also give students the opportunity to apply knowledge and skills by working on real-world case studies. The lecturer will work with a team of students to develop a global marketing plan for a hypothetical company.
Contact Us
+65 6327 7580
Email
education@mis.edu.sg
Operating Hour
Mon – Fri 9:00A.M. – 6:00P.M.
Entry Requirements
All applicants must possess any one of the following of the equivalent recognised qualification:
English Requirements
Fees
Application Fee | Course Fees | |
---|---|---|
Part-Time | S$100.00 | S$12,800.00 |
*The above fees are exclusive of 9% GST (Goods and Services Tax) rate.
*The course fee covers lesson delivery, Fee Protection Scheme (FPS), and MIS Affiliate membership and DOES NOT include textbooks and other miscellaneous charges, if any. For a full list of the miscellaneous charges, please visit www.mis.edu.sg
*Payment of all fees may be made using cash, cheque, NETS, and all major credit cards.
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If you’d like to know more about studying at MIS Business School, we’d love to hear from you.