The Marketing Institute of Singapore Business School has played an active role in the formation of the AMF, as a founding member and its education headquarters since 1991.
AMF is a regional body which was set up in 1991 with the aim of promoting co-operation and the exchange of information on marketing among member countries, as well as contributing to the economic development in the Asian region. AMF is currently made up of members comprising 16 national marketing bodies from the region, including Bangladesh, Cambodia, China, Hong Kong, Indonesia, Japan, Korea, Malaysia, Philippines, Singapore, Sri Lanka, Thailand and Vietnam.The AMF’s Board of Advisors, which provides guidance to the association, includes distinguished members such as Dr Michio Torii, President, Japan Marketing Association and Vice-Chairman, Suntory Limited, Japan; Mr Stan Shih, Chairman and Chief Executive Officer, The Acer Group, Taiwan; Dr Mochtar Riady, Chairman, Lippo Group, Indonesia; Dato Hishammuddin Tun Hussein, son of the late Malaysian Prime Minister Tun Hussein Onn, who is also a practising lawyer, a Member of Parliament, Deputy Leader of UMNO Youth
