Full-Time Course

Certificate in Sales and Marketing


The Certificate in Sales and Marketing programme aims to give students a firm understanding of the principles and techniques of the sales and marketing functions.

Upon successful completion of all modules, the successful candidate will be awarded the Certificate in Sales and Marketing.

Programme Structure

This is a 6-month full-time programme, covering 5 modules with a total of 168 contact hours.

The delivery of this programme involves lectures, group discussions, case studies and presentations by students. Classes are usually held five times a week. Weekly lectures are conducted by qualified and experienced local lecturers approved by the Institute.

Students are required to pass the overall assessment in order to be granted a passing grade for each module. Singapore-based students are required to fulfil the attendance requirement of at least 75%, while international students requires of at least 90% for each module before they are considered eligible to take the examinations / assessment of the module concerned.

Module Synopsis

CSM101 Understanding Customers

This module draws attention to how demand is generated by consumers and how marketers use various marketing tools to understand consumer behaviour and to create consumer satisfaction. Topics consist of fundamental models of consumer behaviour, stages of buyer decision processes, consumer motives and value, perception, consumer attitudes and cultures.

Some of the topics that will be covered:

• Attitudes formation and change
• Personality and lifestyles
• Cultures and subcultures

CSM102 Introduction to Marketing

The primary theme of this module is that marketing is undergoing dramatic and exciting changes and the field promises to be just as dynamic in the years ahead. Even the smallest firms are using innovative marketing techniques to compete globally. Students will explore what marketing is all about and gain an appreciation of what is really involved in marketing a company and its products effectively.

Some of the topics that will be covered:

• Segmenting and targeting markets
• Pricing decisions
• Marketing channels and retailing

CSM103 Effective performance in a Sales Environment

This module focuses on developing skills in face-to-face customer interactions and building a professional image. While it is important for a business or marketing students to have wide and varied technical knowledge and skills, it is equally crucial to acquire the ability to communicate effectively, both verbally and nonverbally.

Some of the topics that will be covered:

• Effective oral and listening skills
• Handling and managing difficult customers
• Non-verbal communication
• Emotional intelligence

CSM104 Introduction to Selling

Students will learn professional sales related skills that lead to success in the selling environments. With an emphasis of putting the customer first and of developing customer relationships, students will be given opportunity to plan and conduct a sales presentation. A detailed and step by step selling process will be covered, taking students in every phase of the sales from planning to follow up strategies. The approach gives students the practical and theoretical foundations needed to be successful in a sales career.

Some of the topics that will be covered:

• The relationship selling process
• Creating product strategies for prospects • Legal and ethical issues in selling

CSM100 Academic Skills Workshop

This module is part of the continual effort to equip students with a curriculum that helps achieve the desired learning outcomes in MIS Business School graduates. The module emphasises the rigours of academic activity and the importance of integrity. The module builds key skills in report writing, proper citation, making presentations and analysing case studies.

Some of the topics that will be covered:

• Academic report writing
• Citations/Harvard Referencing method
• Case study method

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Application & Administration Details

Entry Requirements

All applicants must possess any one of the following of the equivalent recognised qualification:

  • Minimum 1 GCE ‘O’ Level credit, or
  • 2 ‘N’ Level credits, or
  • Other private or foreign qualifications will be assessed on a case-by-case basis (based on the equivalence to the above criteria), or
  • Mature candidate of 30 years old with at least 8 years of working experience, or

English Requirements

  • A C6 at GCE ‘O’ Level in English, or
  • A Grade 4 at GCE ‘N’ in English, or
  • At least IELTS 5.5, or
  • Its equivalent (Applicants may be subjected to a written and/or oral assessment of their language proficiency conducted by the PEI).
  • *Minimum age requirement: 16 years old


  Application Fee Course Fees
Part-Time Singapore Based



*The above fees are inclusive of GST (Goods and Services Tax) rate.
*The course fee covers lesson delivery, Fee Protection Scheme (FPS), and MIS Affiliate membership and DOES NOT include textbooks and other miscellaneous charges, if any. For a full list of the miscellaneous charges, please visit www.mis.edu.sg
*Payment of all fees may be made using cash, cheque, NETS, and all major credit cards.

Why Study Here?


MIS Business School provides a conducive working, learning, and teaching environment with the highest quality services that:

  • Meet or exceed our customers’, staff and stakeholders expectations
  • Comply with all regulatory requirements
  • Continuous improvements
  • Result in an effective and quality managementsystem

Teacher-Student Ratio

  • Small teacher-student ratio of 1:25

Graduate Outcome 2022

  • 93% Graduation Rate
  • 100% Employment Rate

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