If you’d like to know more about studying at MIS Business School, we’d love to hear from you.
The Certificate in Sales and Marketing programme aims to give students a firm understanding of the principles and techniques of the sales and marketing functions.
It is suitable for sales and marketing practitioners in all sectors who seek to upgrade their professional selling skills and marketing competencies for more effective marketing performance and career advancement.
It also aims to equip non-marketing students with the essential marketing capabilities to enhance their employment prospects in a sales or marketing career.
This is a 6-month part-time programme, covering 4 modules with a total of 120 contact hours.
The delivery of this programme involves lectures, group discussions, case studies and presentations by students. Classes are usually held two times a week. Weekend block classes may be available subject to adequate student enrolment. Weekly lectures are conducted by qualified and experienced local lecturers approved by the institute.
Students are required to pass the overall assessment in order to be granted a passing grade for each module. All students are required to fulfill the attendance requirement of at least 75% for each module before they are considered eligible to take the examinations / assessment of the module concerned.
This module draws attention to how demand is generated by consumers and how marketers use various marketing tools to understand consumer behaviour and to create consumer satisfaction. Topics consist of fundamental models of consumer behaviour, stages of buyer decision processes, consumer motives and value, perception, consumer attitudes and cultures.
Some of the topics that will be covered:
• Attitudes formation and change
• Personality and lifestyles
• Cultures and subcultures
The primary theme of this module is that marketing is undergoing dramatic and exciting changes and the field promises to be just as dynamic in the years ahead. Even the smallest firms are using innovative marketing techniques to compete globally.
Some of the topics that will be covered:
• Segmenting and targeting markets
• Pricing decisions
• Marketing channels and retailing
This module focuses on developing skills in face-to-face customer interactions and building a professional image. While it is important for a business or marketing students to have wide and varied technical knowledge and skills, it is equally crucial to acquire the ability to communicate effectively, both verbally and nonverbally.
Some of the topics that will be covered:
• Effective oral and listening skills
• Handling and managing difficult customers
• Non-verbal communication
• Emotional intelligence
Students will learn professional sales related skills that lead to success in the selling environments. With an emphasis on putting the customer first and developing customer relationships, students will be given opportunity to plan and conduct a sales presentation. A detailed and step-by-step
selling process will be covered, taking students in every phase ofthe sales from planning to follow-up strategies.
Some of the topics that will be covered:
• The relationship selling process
• Creating product strategies for prospects
• Legal and ethical issues in selling
Contact Us
+65 6327 7580
Email
education@mis.edu.sg
Operating Hour
Mon – Fri 9:00A.M. – 6:00P.M.
Entry Requirements
All applicants must possess any one of the following of the equivalent recognised qualification:
English Requirements
Fees
Application Fee | Course Fees | |
---|---|---|
Part-Time | S$109.00 | S$2,616.00 |
*The above fees are inclusive of GST (Goods and Services Tax) rate.
*The course fee covers lesson delivery, Fee Protection Scheme (FPS), and MIS Affiliate membership and DOES NOT include textbooks and other miscellaneous charges, if any. For a full list of the miscellaneous charges, please visit www.mis.edu.sg
*Payment of all fees may be made using cash, cheque, NETS, and all major credit cards.
If you’d like to know more about studying at MIS Business School, we’d love to hear from you.