Part-Time Course

Advanced Diploma in Digital Marketing


The Advanced Diploma in Digital Marketing is a professional digital marketing programme specially designed for those who wish to upgrade their knowledge and skills in digital marketing and to advance their career goal.

Programme Structure

This is a 8-month part-time programme, covering 6 modules with a total of 216 contact hours.

The delivery of this programme involves lectures, group discussions, case studies and presentations by students. Classes are usually held three times a week. Weekend block classes may be available subject to adequate student enrolment. Weekly lectures are conducted by qualified and experienced local lecturers approved by the institute.

Students are required to pass the overall assessment in order to be granted a passing grade for each module. All students are required to fulfill the attendance requirement of at least 75% for each module before they are considered eligible to take the examinations / assessment of the module concerned.

Module Synopsis

ADD201 Introduction to Digital Marketing

This module provides students with the necessary knowledge on the use of digital marketing media and tools to plan and manage an effective digital marketing campaign.

Some of the topics that will be covered:

  • Digital marketing strategy development
  • Environmental scanning
  • Relationship marketing
  • Digital media channels

ADD202 Digital Marketing Communications

This module provides students with the knowledge on the current trends and practices in digital marketing communications as a result of evolving technologies and the development of societal changes.

Some of the topics that will be covered:

  • Different approaches and tactics for marketing and communications
  • Integrate the various tools and messages for better results
  • Measuring the digital marketing communications plan.

ADD203 Consumer Behaviour

This module introduces students to the fundamental theories and concepts of consumer behaviour. Students will take the perspective of a marketer who needs to understand consumer behaviour to plan, implement and effective marketing strategies. The focus will be on understanding how consumers make decisions and the factors that influence their behaviour.

Some of the topics that will be covered:

  • Motivation, personality and needs
  • Shaping consumers’ opinions
  • Group and personal influences


ADD204 Advanced Topics in Digital Marketing

This module focuses on three major advanced topics in digital marketing: Social Media Marketing, Mobile Marketing & Search Engine Marketing. Students will be able to articulate their individual points of views and assess the impact of these on business organisations.

Some of the topics that will be covered:

  • Techniques for employing social media as a marketing tool
  • New technologies, applications and services of mobile marketing
  • Current principles and practices of search engine marketing

ADD205 Strategic Marketing

Strategic marketing focuses on the processes and concepts involved in developing market-driven strategies for the future success of an organisation.

Some of the topics that will be covered:

  • Industrial, competitor and customer analysis
  • Implementation and control
  • Branding and marketing strategy development
  • Environmental scanning

ADD206 Capstone Project: Digital Marketing Planning & Strategy

This module provides students with the strategic knowledge on how to formulate a digital marketing plan to market an organisation’s brand. Students will develop their analysis and recommendations of digital marketing strategies to complete the final written plan and an oral presentation in class. Students are expected to integrate their prior knowledge gained in other modules in this final project.

Some of the topics that will be covered:

  • Digital Marketing Strategy and Plan
  • Digital Marketing Channels
  • Measurement of Digital Marketing Strategy

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Application & Administration Details

Entry Requirements

All applicants must possess any one of the following of the equivalent recognised qualification:

  • MIS Business School Diploma graduates, or
  • Diploma from a local Polytechnic, or
  • Diploma or the equivalent qualification from a recognised PEI, or
  • Mature candidates of 30 years old with at least 8 years of work experience, or
  • Candidates with other qualifications can be considered on case-by-case basis.

English Requirements

  • At least IELTS 5.5, or
  • At least iBT TOEFL 46 – 59, or
  • A pass in GCE ‘O’ Level English, or
  • Its equivalent (Applicants may be subjected to a written and/or oral assessment of their language proficiency conducted by the PEI).
  • *Minimum age requirement: 17 years old


  Application Fee Course Fees
Part-Time S$109.00 S$5,886.00

*The above fees are inclusive of GST (Goods and Services Tax) rate.
*The course fee covers lesson delivery, Fee Protection Scheme (FPS), and MIS Affiliate membership and DOES NOT include textbooks and other miscellaneous charges, if any. For a full list of the miscellaneous charges, please visit
*Payment of all fees may be made using cash, cheque, NETS, and all major credit cards.

Why Study Here?


MIS Business School provides a conducive working, learning, and teaching environment with the highest quality services that:

  • Meet or exceed our customers’, staff and stakeholders expectations
  • Comply with all regulatory requirements
  • Continuous improvements
  • Result in an effective and quality managementsystem

Teacher-Student Ratio

  • Small teacher-student ratio of 1:25

Graduate Outcome 2022

  • 93% Graduation Rate
  • 100% Employment Rate

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