Diploma in Sales and Marketing (Mandarin)

Part-Time Course

Diploma in Sales and Marketing (Mandarin)

About The Certified Professional Marketer (Asia)

The Certified Professional Marketer (CPM) (Asia) stands as a highly esteemed credential awarded by the Asia Marketing Federation (AMF). This distinguished qualification honours sales and marketing professionals who have achieved exceptional standards of both academic and practical expertise within the Asian marketing sphere.

Since its inception in 1991, the AMF has been committed to advancing economic growth across Asia by fostering regional cooperation, facilitating the exchange of innovative sales and marketing concepts, and promoting the continuous development of marketing knowledge. The federation is a collaborative network of National Marketing Associations (NMAs) from 18 Asian nations, with its educational headquarters strategically located in Singapore.

Vision & Mission

To propagate the theory and best practice of marketing in Asia.

The Certified Professional Marketer (Asia) Status

The CPM (Asia) designation is a highly coveted and prestigious recognition, signifying a formal endorsement of an individual’s exceptional professional standing in the field of sales, marketing and entrepreneurship across the Asian region. This elite status is reserved for those who have demonstrated a profound mastery of both academic knowledge and practical expertise in marketing.

Examination Conduct & Administration

The CPM Education Headquarters in Singapore is responsible for the administration of the examinations for the two advanced subjects of “Asia Business” and “Asia Marketing Management”. For the three basic modules, every National Marketing Association is responsible for the administration. These examinations are held biannually, with each session conducted under rigorous supervision by appointed examination protors in every participating country. The Examination Unit of the Marketing Institute of Singapore Business School manages the entire process, ensuring that the exams are administered through a Learning Management System (LMS).

Basic Modules

Marketing Research

Understand the proper use of various research techniques. Design efficient and effective research programmes that provide solutions to stated objectives. Apply the research results to see the managerial implications, and understand the utilisation of digital technology to improve data gathering, analysis and reporting in the Asian context.

Content
1. Marketing Research – introduction
2. Research Design
3. Secondary versus Primary research
4. Exploratory (qualitative), descriptive (quantitative) and causal (quantitative) research design
5. Qualitative Research Techniques
6. Quantitative Research Techniques
7. Sampling
8. Data Analysis and Reporting
9. Applications for analysis
10. New Research Trends in Asia

Marketing Communications

Understanding the impact on the culture (value and lifestyles) on consumer attitudes towards various marketing communication tools. Understand the shifting customer path in the digital era and its impact on marketing communication objectives and strategies. Plan and manage communication programs at both the national and regional levels. Manage an integrated online and offline marketing.

Content
1. Consumer Behaviour and IMC
2. Strategy and Program Alignment
3. The IMC Program Design
4. Elements of the IMC (promotion Mix) – Above the line campaign – Digital and social media campaign
5. IMC program evaluation and control

Marketing Strategy

Enhance your comprehension of strategic approaches in today’s intensely competitive business environment. This course is not just about theoretical knowledge; it explores deeply into strategic marketing concepts, tools, and frameworks that are vital for gaining a competitive edge in the marketplace. By engaging with real-world case studies, the course places a strong emphasis on the practical application of these strategies, ensuring that participants are well-equipped to navigate and succeed in today’s ever-evolving business landscape. This approach makes the module an indispensable resource for anyone looking to excel in the realm of marketing strategy.

Advanced Modules

Asia Business

Understand how technological, political, legal, and socio-cultural environments impact business practices in the Asian market. Appreciate the relationship between business and government in the Asia nations. Analyse the business and economic interactions of the various Asia nations and the recognisation and globalisation of their state and private sector enterprises.

Content
1. Business environment and Political and Legal Frameworks in Asia
2. Economic Integration and Trade Policies in Asia
3. Consumer Behaviour in Asian Markets
4. Market Analysis and Research in Asia
5. Developing Marketing Strategies for Asia
6. Technological Advancements and Digital Economies in Asia
7. Marketing Planning and Implementation in Asia
8. Managing Across Diverse Asian Organisational Cultures, Communication and Negotiation
9. Socio-Cultural Influences on Business Practices
10. Ethical and Social Responsibility in Asian Marketing
11. Market Entry and Globalisation of Asian Enterprises and Multinational Strategies
12. Current Issues and Marketing Challenges in Asia

Asia Marketing Management

1.Identify and define key problems in marketing case studies. Conduct comprehensive situational analyses relevant to the problems. Forward specific recommendations. Substantiate their position with pertinent qualitative and quantitative analyses. Prepare and present appropriate marketing reports.

Content
1. Marketing Transformation in Asian Context
2. The Marketing Environment
3. The Core Essence of Marketing Management
4. Brand Management
5. Marketing Management in Action
6. Marketing Management in the Digital Era

Application & Administration Details

Entry Requirements

To attain this prestigious designation, candidates are required to meet the following rigorous criteria:

Possess an undergraduate degree from a recognised university, with a minimum of two years of relevant experience in areas such as sales, marketing, business innovation, and/or entrepreneurship, or
Possess a diploma or equivalent from a recognised institution, with a minimum of two years of relevant experience in areas such as sales, marketing, business innovation, and/or entrepreneurship.
Those who do not have the above qualifications but have substantial experience in areas such as sales, marketing, business innovation, and/or entrepreneurship will be considered on a case-by-case basis..

Fees

	Application Fee	Course Fees
Fees	Please contact education@mis.edu.sg for more information	Please contact education@mis.edu.sg for more information

*The above fees are exclusive of 9% GST (Goods and Services Tax) rate.
*The course fee covers lesson delivery, Fee Protection Scheme (FPS), and MIS Affiliate membership and DOES NOT include textbooks and other miscellaneous charges, if any. For a full list of the miscellaneous charges, please visit www.mis.edu.sg
*Payment of all fees may be made using cash, cheque, NETS, and all major credit cards.

Why Study Here?

Environment

MIS Business School provides a conducive working, learning, and teaching environment with the highest quality services that:

Meet or exceed our customers’, staff’s and stakeholders’ expectations
Comply with all regulatory requirements
Make continuous improvements
Result in an effective and quality management system

Teacher-Student Ratio

Small teacher-student ratio of 1:25

Graduate Outcome 2024

100% Graduation Rate

Ask a question

If you’d like to know more about studying at MIS Business School, we’d love to hear from you.