Courses

This module draws attention to how demand is generated by consumers and how marketers use various marketing tools to understand consumer behaviour and to create consumer satisfaction.

The primary theme of this module is that marketing is undergoing dramatic and exciting changes and the field promises to be just as dynamic in the years ahead. Even the smallest firms are using innovative marketing techniques to compete globally. Students will explore what marketing is all about and gain an appreciation of what is really involved in marketing a company and its products effectively.

This module focuses on developing skills in face-to-face customer interactions and building a professional image. Topics such as effective oral and listening skills, non-verbal communication, handling difficult customers, and personal grooming and dressing are examined. While it is important for a business or marketing students to have wide and varied technical knowledge and skills, it is equally crucial to acquire the ability to communicate effectively, both verbally and nonverbally.

Students will learn professional sales related skills that lead to success in the selling environments. With an emphasis of putting the customer first and of developing customer relationships, students will be given opportunity to plan and conduct a sales presentation. A detailed and step by step selling process will be covered, taking students in every phase of the sales from planning to follow up strategies. The approach gives students the practical and theoretical foundations needed to be successful in a sales career.