Courses

The objective of this module is to provide students with an overview of the tourism and hospitality business by focusing on the structure of the industry, its key sub-sectors, the inter-relationships between them, and identifying the key development and trends in the industry.

The objective of this module is to develop students’ understanding of the tourism and event management industry. It explores how organisations integrate their business functions to plan, organise and manage events as part of their tourism strategy.

This module gives an overview of the information gathering function from the perspective of the researchers who gather the information and the managers who use it. The module addresses the design, collection, analysis, and reporting of research data relevant to an organisation’s needs.

The module aims to equip students with a functional familiarity and a conceptual foundation on the key issues in Human Resource Management (HRM). There is also a strong practical element to the module which enables students to put into practice the conceptual tools and frameworks developed.

The module aims to equip students with the practical knowledge of the processes involved in tourism
destination development, understanding of destination management and planning issues, and planning and marketing for destination management.

This module aims to provide students with the knowledge and skills in the managerial and decision making aspects of the tourism and hospitality industry. It covers the underlying principles and concepts of marketing and managing tourism and hospitality services. Students will evaluate a range of management tools and apply them effectively through a project plan.