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Open the door to sought-after technology careers with a world-class online Bachelor of Science (BSc) in Computer Science degree from the University of London. You’ll master in-demand computing skills, solve complex problems, and hone your innovation and creativity.
IT support is projected to grow 10% between 2018 and 2028 — faster than the average of all other occupations, BLS (2019)
This module draws attention to how demand is generated by consumers and how marketers use various marketing tools to understand consumer behaviour and to create consumer satisfaction. Topics consist of fundamental models of consumer behaviour, stages of buyer decision processes, consumer motives and value, perception, consumer attitudes and cultures.
Some of the topics that will be covered:
Attitudes formation and change
Personality and lifestyles
Cultures and subcultures