Courses

Managers in modern business today are facing increasingly competitive and uncertain environments. This module aims to introduce students to the management function, and will focus on planning, organising, leading, and controlling an organisation effectively.

This module provides students with an introduction to business and economic concepts and models, and to help them understand how microeconomic and macroeconomic issues can have implications on the
business decisions of a firm.

This module provides students with an introduction to the concepts, methods, and applications of descriptive and inferential statistics. The objectives are to help students understand various business situations in which a range of statistical techniques are applicable, to develop skills in presenting, summarising and processing sample data, aking basic statistical inferences and arriving at appropriate business decisions.

The module aims to equip students with a good knowledge of the fundamental concepts of contemporary marketing and their practical applications.

This module introduces students to the basic financial accounting (preparing, interpreting and analysing of financial statements)and management accounting (use of accounting information for planning and control, decision making, and the costing of organisational activities). Students will acquire knowledge on how financial and managerial information is used by decision-makers in organisations.

The aim of this module is to equip students with a functional familiarity of the legal environment in which business decisions are made. It was designed to give students the knowledge they need regarding the basis of business law, so as to enable them to make legal and ethical decisions.

*Students must successfully complete DB100, DB101, DB102, DB103, DB104, DB105 and DB106 as pre-requisite before taking on DMM203 Consumer Behaviour, DMM206 Strategic Marketing and DMM200 Integrated Learning modules.

This module introduces students to the fundamental theories and concepts of consumer behaviour. Students will take the perspective of a marketer who needs to understand consumer behaviour to plan, implement and evaluate effective marketing strategies.

*Students must successfully complete DB100, DB101, DB102, DB103, DB104, DB105 and DB106 as pre-requisite before taking on DMM203 Consumer Behaviour, DMM206 Strategic Marketing and DMM200 Integrated Learning modules.

This module provides an overview of the strategic marketing process, including environmental scanning, industry analysis, competitor analysis, target market definition and marketing strategy development that leverage the competitive advantage of the organisation.