The Diploma in Marketing Management programme aims to provide students with a holistic view of the business process, and at the same time develop broader knowledge in managing the marketing functions.
This is a 12-month part-time programme, covering 8 modules with a total of 288 contact hours, and 12 sessions are to be conducted for each module.
The delivery of this programme involves lectures, group discussions, case studies and presentations by students. Classes are usually held three times a week. Weekend block classes may be available subject to adequate student enrolment. Weekly lectures are conducted by qualified and experienced local lecturers approved by the Institute.
Students are required to pass the overall assessment in order to be granted a passing grade for each module. All students are required to fulfil the attendance requirement of at least 75% for each module before they are considered eligible to take the examinations / assessment of the module concerned.