Diploma in Marketing Management – MIS Business School

?> Diploma in Marketing Management – MIS Business School

Part-Time Course

Diploma in Marketing Management

Introduction

The Diploma in Marketing Management programme aims to provide students with a holistic view of the business process and at thesame time develop broader knowledge in managing the marketing functions.

Programme Structure

This is a 12-month part-time programme, covering 8 modules with a total of 288 contact hours.

The delivery of this programme involves lectures, group discussions, case studies, and presentations by students. Classes are usually held three times a week. Weekend block classes may be available subject to adequate student enrolment. Weekly lectures are conducted by qualified and experienced local lecturers approved by the institute.

Students are required to pass the overall assessment in order to be granted a passing grade for each module. All students are required to fulfill the attendance requirement of at least 75% for each module before they are considered eligible to take the examinations / assessment of the module concerned.

Module Synopsis

DB101 Principles of Management

The aim of this module is to introduce students to the management function, and will focus on planning, organising, leading, and controlling an organisation effectively.

Some of the topics that will be covered:

• Functions, responsibilities and practices of management
• Managerial decision-making
• Managing change

DB102 Understanding Business & Economic Environment

This module provides students with an introduction to business and economic concepts and models, and to help them understand how microeconomic and macroeconomic issues can have implications on the business decisions.

Some of the topics that will be covered:

• PESTLE framework
• Market forces of demand and supply
• Business cycle, unemployment and inflation

DB103 Business Statistics

This module provides students majoring in marketing and sales with an introduction to the concepts, methods, and applications of descriptive and inferential statistics.

Some of the topics that will be covered:

• Introduction to statistics and data types
• Numerical and graphical descriptive techniques
• Simple probability

DB104 Principles of Marketing

The aim of this module is to equip students with a good knowledge of the fundamental concepts of contemporary marketing and their practical applications. Students will learn that marketing practices are not merely confined to advertising and sales.

Some of the topics that will be covered:

• Marketing orientation & environment
• Market segmentation, targeting and positioning
• The marketing mix concept

DB105 Financial and Managerial Accounting

This module will introduce students to the basic financial accounting (preparing, interpreting, and analysing of financial statements) and management accounting (use of accounting information for planning and control, decision making, and the costing of organisational activities).

Some of the topics that will be covered:

• Preparation of financial reports and analysis
• Budgeting
• Cost-volume-profit relationships

DB106 Business Law

The aim of this module is to equip students with a functional familiarity of the legal environment in which business decisions are made. It was designed to give students the knowledge they need regarding the basis of business law, so as to enable them to make legal and ethical decisions.

Some of the topics that will be covered:

• Law of contract, sale of goods, agency
• Legal aspects of different business entities
• Torts and property laws

Students must successfully complete DB100, DB101, DB102, DB103, DB104, DB105 and DB106 as pre-requisite before taking on DDM201 Introduction to Digital Marketing, DDM204 Advanced Topics in Digital Marketing and DDM200 Integrated Learning modules.

DMM201 Consumer Behaviour

This module introduces students to the fundamental theories and concepts of consumer behaviour. Students will take the perspective of a marketer who needs to understand consumer behaviour to plan, implement and evaluate effective marketing strategies.

Some of the topics that will be covered:

• Influence of culture
• Consumer decision making process
• Shaping consumers’ opinions

DMM204 Strategic Marketing

Strategic marketing focuses on the processes and concepts involved in developing market-driven strategies for the future success of an organisation.

Some of the topics that will be covered:

• Industry analysis
• Branding strategy
• Implementation and control

Application & Administration Details

Entry Requirements

All applicants must possess any one of the following of the equivalent recognised qualification:

3 GCE ‘O’ Level credits, or
ITE Higher NITEC / ITE NITEC with GPA 3.0 , or
MIS Business School Certificates or other equivalent qualification from recognised PEI, or
Mature candidates of 30 years old with at least 8 years of work experience, or
Candidates with other qualifications can be considered on a case-by-case basis.

English Requirements

At least IELTS 5.5, or
At least iBT TOEFL 34 – 45, or
A pass in GCE ‘O’ Level English, or
Its equivalent (Applicants may be subjected to a written and/or oral assessment of their language proficiency conducted by the PEI).
*Minimum age requirement: 16 years old

Fees

	Application Fee	Course Fees
Part-Time	S$109.00	S$7,873.00

*The above fees are inclusive of GST (Goods and Services Tax) rate.
*The course fee covers lesson delivery, Fee Protection Scheme (FPS), and MIS Affiliate membership and DOES NOT include textbooks and other miscellaneous charges, if any. For a full list of the miscellaneous charges, please visit www.mis.edu.sg
*Payment of all fees may be made using cash, cheque, NETS, and all major credit cards.

Why Study Here?

Environment

MIS Business School provides a conducive working, learning, and teaching environment with the highest quality services that:

Meet or exceed our customers’, staff and stakeholders expectations
Comply with all regulatory requirements
Continuous improvements
Result in an effective and quality managementsystem

Teacher-Student Ratio

Small teacher-student ratio of 1:25

Graduate Outcome 2022

93% Graduation Rate
100% Employment Rate

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