Courses

An understanding of international business management is essential for students in today’s interdependent world. This module provides an introduction to management as it relates to the international business context.

Students first gain an understanding of the foundations of accounting principles and economic principles to gain insights into key microeconomic and macroeconomic indicators that impacts financial decision making in a regional and global context.

On completion of this module, students would have gained an understanding of marketing concepts, have the ability to analyse consumer markets, and be able to formulate marketing strategies for both local and international markets. Brief introductions to social marketing, setting objectives and establishing KPIs to measure the success of the overseas campaign are also included in this module.

This module equips students with knowledge on factors that energise, direct, and sustain effort across cultures. It is important for students to understand the relationship between the individual and the organisation, and the relationship between psychological contracts, justice, citizenship behaviour and person-environment fit. Here, students get to learn how individuals manage their interdependence in organisations, instituting negotiations, solving disputes, working in a team and to provide leadership to an international pool of colleagues, moving beyond intracultural comparisons and understanding the dynamics of cross-cultural interactions.

Due to the advent of technology that propel globalisation, companies of all sizes have been able to conduct business across geographical borders and time zones. Businesses are highly integrated and calls for different strategies to maximise resources. Students are exposed to various philosophies in area of industry-based strategy, resource-based strategy, and institution-based strategy.