Diploma in International Business Management (Mandarin) (Blended) – MIS Business School

?> Diploma in International Business Management (Mandarin) (Blended) – MIS Business School

Part-Time Course

Diploma in International Business Management (Mandarin) (Blended)

Introduction

The Diploma in International Business Management (Mandarin) (Blended) equips students with a combination of knowledge and skill sets to operate and compete in an increasingly integrated business world.

It is suitable for sales and marketing practitioners in all sectors who seek to upgrade their professional selling skills and marketing competencies for more effective marketing performance and career advancement.

It also aims to equip non-marketing students with the essential marketing capabilities to enhance their employment prospects in a sales or marketing career.

Programme Structure

This is a 6-month part-time programme, covering 5 modules with a total of 144 contact hours.

The delivery of this programme involves lectures, group discussions, case studies and presentations by students. Classes are usually held two times a week. Weekend block classes may be available subject to adequate student enrolment. Weekly lectures are conducted by qualified and experienced local lecturers approved by the institute.

Students are required to pass the overall assessment in order to be granted a passing grade for each module. All students are required to fulfill the attendance requirement of at least 75% for each module before they are considered eligible to take the examinations / assessment of the module concerned.

Module Synopsis

CH101 Introduction to International Business Management

An understanding of international business management is essential for students in today’s interdependent world. This module provides an introduction to management as it relates to the international business context.

Some of the topics that will be covered:

• The most widely used international business terms and concepts
• International business decisions in the context of cultural, political, legal, and economic forces
• Trade and investment theory and the effects of government intervention and aid

CH102 Fundamentals of Economics & Finance in a Global Environment

Students first gain understanding of the foundations of accounting principles and economic principles to gain insights into key microeconomic and macroeconomic indicators that impacts financial decision making in a regional and global context.

Some of the topics that will be covered:

• Microeconomics
• Macroeconomics
• Global Financial Markets and Institutions
• International Finance

CH103 International Marketing Strategy

On completion of this module, students would have gained an understanding of marketing concepts, have the ability to analyse consumer markets, and be able to formulate marketing strategies for both local and international markets.

Some of the topics that will be covered:

• Cross-cultural consumer behaviour
• Balancing Standardization versus Adaptation
• Market entry and resource allocation across markets
• Branding Strategies for Global Markets

CH104 Organisational Behaviour: A Cross-Cultural Perspective

This module equips students with knowledge on factors that energise, direct, and sustain effort across cultures. It is important for students to understand the relationship between the individual and the organisation, and relationship between psychological contracts, justice, citizenship behaviour and person-environment fit.

Some of the topics that will be covered:

• Diversity and Inclusion in Workplace
• Leadership and Power in Organizations
• Cultural Dimensions and Their Impact on Behavior
• Cross-Cultural Management in a Global Environment

CH105 International Business Strategy

Due to the advent of technology that propel globalisation, companies of all sizes have been able to conduct business across geographical borders and time zones. Businesses are highly integrated and calls for different strategies to maximise resources. Students are exposed to various philosophies in area of industry-based strategy, resource-based strategy, and institution-based strategy.

Some of the topics that will be covered:

• The Glocalization Mindset in Marketing
• Analysing the External Environment in the Asia Region
• Services Marketing

Application & Administration Details

Entry Requirements

All applicants must possess any one of the following of the equivalent recognised qualification:

Minimum 2 GCE ‘O’ Level credits
At least a pass / C6 at GCE ‘O’ Level credits in Mandarin
Mature candidates of 30 years old with at least 8 years of work experience, or
Candidates with other qualifications can be considered on a case-by-case basis.
*Minimum age requirement: 17 years old

Chinese Language Requirements

A C6 in GCE ‘O’ Level Mandarin, OR
Chinese Language Mandarin Proficiency in Chinese equivalent to year 9

Fees

	Application Fee	Course Fees
Part-Time	S$109.00	S$5,886.00

*The above fees are inclusive of GST (Goods and Services Tax) rate.
*The course fee covers lesson delivery, Fee Protection Scheme (FPS), and MIS Affiliate membership and DOES NOT include textbooks and other miscellaneous charges, if any. For a full list of the miscellaneous charges, please visit www.mis.edu.sg
*Payment of all fees may be made using cash, cheque, NETS, and all major credit cards.

Why Study Here?

Environment

MIS Business School provides a conducive working, learning, and teaching environment with the highest quality services that:

Meet or exceed our customers’, staff and stakeholders expectations
Comply with all regulatory requirements
Continuous improvements
Result in an effective and quality managementsystem

Teacher-Student Ratio

Small teacher-student ratio of 1:25

Graduate Outcome 2022

93% Graduation Rate
100% Employment Rate

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