If you’d like to know more about studying at MIS Business School, we’d love to hear from you.
The Advanced Diploma in Marketing Management programme aims to provide students with a managerial orientation towards marketing.
It covers all relevant topics that an informed marketing professional needs to know, as well as providing insights to issues faced in strategic, tactical, and administrative marketing.
This is a 8-month part-time programme, covering 6 modules with a total of 216 contact hours.
The delivery of this programme involves lectures, group discussions, case studies and presentations by students. Classes are usually held three times a week. Weekend block classes may be available subject to adequate student enrolment. Weekly lectures are conducted by qualified and experienced local lecturers approved by the institute.
Students are required to pass the overall assessment in order to be granted a passing grade for each module. All students are required to fulfill the attendance requirement of at least 75% for each module before they are considered eligible to take the examinations / assessment of the module concerned.
This module introduces students to the fundamentals of various marketing research concepts and methods. The module will focus on the marketing research process and different types of data collection methods such as in-depth interviews, focus group interviews, observation, surveys, and experimental designs. Students will learn how to apply research tools to solve marketing problems.
Some of the topics that will be covered:
• The marketing research process
• Measurement scales
• Data analysis
This module aims to provide a comprehensive coverage of contemporary sales management and its process. The topics covered will range from understanding the sales function which the primary source is for generating revenue for most organisations, to appreciating the various perspectives of a sales management decision maker.
Some of the topics that will be covered:
• Role and function of selling and sales in marketing
• Developing sales strategies and objectives
• Selling in an international context
Students will be introduced to the fundamental theories and concepts of consumer behaviour. Students will take the perspective of a marketer who needs to understand consumer behaviour to plan, implement and evaluate effective marketing strategies. The focus will be on understanding how consumers make decisions and the factors that influence their behaviour. The module examines the process of consumer decision making and includes topics such as motivation, personality, attitudes, lifestyles, culture, family, and group influences.
Some of the topics that will be covered:
• Motivation, personality and needs
• Influence of culture
• Consumer decision making process
This module provides an introduction to global marketing and an extension of the Principles of Marketing. Students will learn basic concepts, principles, and theories in global marketing and how to apply them to solve practical problems commonly faced by organisations. Specific issues and challenges involved in entering foreign markets will be examined and practical insights into the dynamic environment of global trade, cultural values, economic, political, legal systems, global marketing opportunities, global marketing strategies will be offered.
Some of the topics that will be covered:
• Overview of the environment of global marketing
• Global negotiations
• Assessing global market opportunities
The aim of this module is to build knowledge of the methods by which an organisation communicates with its target markets, to examine the roles played by various integrated marketing communications (IMC) tools in the communication process, and to assess the effectiveness of the integrated marketing communications campaign.
Some of the topics that will be covered:
• Corporate Image
• Branding
• Consumer Buying Behaviour
• IMC Tools and Media
• Evaluation of IMC Programme
Strategic marketing focuses on the processes and concepts involved in developing market-driven strategies for the future success of an organisation. This module provides an overview of the strategic marketing process, including environmental scanning, industry analysis,competitor analysis, target market definition and marketing strategy development that leverage the competitive advantage of the organisation.
Some of the topics that will be covered:
• Implementation and control
• Internal and environmental analysis
• Strategic marketing planning
Contact Us
+65 6327 7580
Email
education@mis.edu.sg
Operating Hour
Mon – Fri 9:00A.M. – 6:00P.M.
Entry Requirements
All applicants must possess any one of the following of the equivalent recognised qualification:
English Requirements
Fees
| Application Fee | Course Fees | |
|---|---|---|
| Part-Time |
S$109.00 |
S$5,886.00 |
*The above fees are inclusive of GST (Goods and Services Tax) rate.
*The course fee covers lesson delivery, Fee Protection Scheme (FPS), and MIS Affiliate membership and DOES NOT include textbooks and other miscellaneous charges, if any. For a full list of the miscellaneous charges, please visit www.mis.edu.sg
*Payment of all fees may be made using cash, cheque, NETS, and all major credit cards.
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If you’d like to know more about studying at MIS Business School, we’d love to hear from you.
