Courses

This module covers the application of marketing concepts to generate significant awareness and appeal for an event. It will examine how to market an event, promote it, generate interest and attract participants. Students will learn about the broad range of marketing techniques and the application of other tools. Finally, students will also learn how to evaluate the success of the event in terms of revenue generated, publicity secured and feedback from the participants who attended.

The objective of this module is to develop students’ understanding of the tourism and event management industry. It explores how organisations integrate their business functions to plan, organise and manage events as part of their tourism strategy.

This module gives an overview of the information gathering function from the perspective of the researchers who gather the information and the managers who use it. The module addresses the design, collection, analysis, and reporting of research data relevant to an organisation’s needs. Students will learn the fundamental research framework and appreciate the interactions among the parts of the research process so as to arrive at a research result with confidence in the events and MICE industry.

The module aims to equip students with a functional familiarity and a conceptual foundation on the key issues in Human Resource Management (HRM). There is also a strong practical element to the module which enables students to put into practice the conceptual tools and frameworks developed.

This module provides students with an overview of the MICE (Meetings, Incentives, Conventions and Exhibitions) sector of the tourism industry. Students will learn the basic theories and concepts of MICE, the various stakeholders and suppliers involved in MICE events, resources required for carrying out MICE, and industry issues and trends affecting MICE.

This module aims to equip students with the practical knowledge on international event planning and development. It will examine strategies and techniques required for successful planning, marketing, implementation and evaluation of events. Students will simulate the practice of event planning and development through completing an event project. Students are expected to integrate their prior knowledge gained in other modules in this final project.