Courses

This module gives an overview of the information gathering function from the perspective of the researchers who gather the information and the managers who use it. The module addresses the design, collection, analysis, and reporting of research data relevant to an organisation’s needs. Students will learn the fundamental research framework and appreciate the interactions among the parts of the research process so as to arrive at a research result with confidence.

The module aims to equip students with a functional familiarity and a conceptual foundation on the key issues in Human Resource Management (HRM). There is also a strong practical element to the module which enables students to put into practice the conceptual tools and frameworks developed.

Most organisations are now supported by Information Systems (IS), which are often operated and based on Information Technology (IT). This module provides students with a basic concepts and principles of IS and electronic commerce, and an understanding of the issues and challenges of managing a company’s Enterprise IS and its web presence on the Internet.

This module is designed to familiarise students with current global management theories and practices. Greater insight into growing global business trends, strategies and operations will be studied. The module examines global management issues within the overall context of cross-cultural, comparative, strategic, operational and functional approaches.

The aim of this module is to build knowledge of the methods by which an organisation communicates with its target markets, to examine the roles played by various integrated marketing communications (IMC) tools in the communication process, and to assess the effectiveness of the integrated marketing communications campaign. Topics to be covered include corporate image, branding, consumer buying behaviour, IMC tools and media, and evaluation of IMC programme.

The aim of this module is to provide students with a good knowledge on how to manage an organisation strategically. Students will learn how different strategies can influence the competitive advantage of the organisation, to formulate and implement strategies towards building a sustainable competitive advantage, and to use various analytical frameworks and tools that can aid in strategic decision-making.