The Institute believes in promoting marketing as a philosophy and developing students holistically with our robust academic framework. The qualifications awarded by MISBS are well regarded and recognised, especially in the fields of Sales and Marketing and business management.
With its practical and up-to-date theoretical approaches in its academic programmes, the Institute’s flagship programme, Diploma in Sales and Marketing, was launched in 1981. Since then, this programme has attracted generations of marketers with more than 70 intakes successfully conducted. Today, many other courses ranging from the Certificate to Advanced Diploma levels are offered at the Institute.
The Education Milestones below highlights some of the significant achievements of the Institute:
Launch of the flagship Diploma in Sales and Marketing programme with an inaugural intake of 75 local students.
Pioneered the offshore degree programme (Bachelor of Business -Marketing major) in Southeast Asia with the Western Institute of Technology (Curtin University of Technology).
Launch of the Master of Business Administration degree programme in partnership with Curtin University of Technology.
Adoption of the MISBS Constitution at the inaugural MISBS Annual General Meeting.
Achieved ISO 9000 certification.
Partnered Northumbria University (UK) to launch two Bachelor of Arts (Hons) degrees in Business Management and Marketing Management and the Master of Business Administration.
Launched Graduate Diplomas in Brand Management and Business Management.
First education provider in Southeast and Northeast Asia to attain accreditation by the British Accreditation Council (BAC) for independent further and higher education.
Launched the Bachelor of Science (Hons) in Business & Management, Master of Science in International Marketing Management and Master of Business Administration programmes in partnership with University of Buckingham (UK).
Launched Foundation Certificate Programme (FCP), Executive Programme in Asia-Pacific Business (EPAPB) and